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The Power of Social Media

Posted on 27/05/2016 by Katie Jackson · Categories: Latest News, Social Media

During my time at Refreshment systems, I have used different forms of social media as a marketing tool for our various brands (if you haven’t already, follow us on Twitter and Facebook). Using social media as a marketing resource has made me realise what a useful and easy marketing tool it is to use, and why it is such a good tool to use if you are starting up a new café, or wanting to increase the number of your customers.

I like to think that there are other people out there who, like me, find social media addictive. The increase in accessibility due to a crazy advancement in technology has caused an increase in use of social media by the public. This makes it a great, and unmissable platform for new businesses to get their name known, not only this but it’s free! Research has shown that 97% of people search for businesses online and 78% of small businesses attract new customers through social media.

It’s personal

Although excessive use of social media and being locked to a screen all day is seen as antisocial, using it for marketing is quite personal because you can interact with your customers. The beauty with Twitter and Facebook is that you can follow your customers back and see what they’re interested in, this means you can alter your tweets and posts to them in order to gain the most interest from them. What’s great about social media is that people don’t view Twitter and Facebook as marketing sources, but as social networks and so are more likely to take in what you say. Not only this but you can tweet them or post to them so they feel valued as a customer. At the very least, social media marketing will help drive traffic to your site and increase brand awareness.

More customers

Using social media as a marketing resource will undoubtedly get you more customers to your cafe/business. When you stay in front of your customer base, they are more likely to return to your cafe. Not only this, but social media can be used to give customers incentives to visit and buy products. For example, you can offer a free drink to someone if they Instagram a picture of their drink and follow you. This not only gives an incentive but is also an advertisement to your customer’s followers.

So why not get to know your customers through social media….it’s free! The power is in your hands….

 

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WHAT OUR CUSTOMERS SAY

Our customers are at the heart of everything that we do. If they are not achieving their goals then neither are we. Their satisfaction is very important to us and we believe that delivering what our customers want and need, means that we can form a long lasting partnership.

I think the most important advantage Refreshment Systems had over the competition was the use of the mobile drinks van that enabled the shop floor to actually trial the drinks straight from the machine so there were no ‘surprises’ when the machines were installed.

Kongsberg Automotive

With the help of Refreshment Systems we now have a machine that meets demand, makes a delicious drink and is super easy to use. We have been so happy with the service that we are now looking to add further machines to different areas on campus.

Leeds City College

We got our machines very quickly, installed and working in no time, the aftercare is superb, we have weekly visits from our very entertaining replenishment engineer, nothing is too much trouble and we would highly recommend Refreshment Systems to any new/existing business.

Cygnet Health

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