Tag: customer loyalty

During my time at Refreshment systems, I have used different forms of social media as a marketing tool for our various brands (if you haven’t already, follow us on Twitter and Facebook). Using social media as a marketing resource has made me realise what a useful and easy marketing tool it is to use, and why it […]

Could this be the end of cheap coffee? In 1992 coffee prices hit rock bottom. A number of factors, including the explosion of cheap coffee from emerging grower Vietnam caused a crisis that eventually led to the formation of the Fairtrade organisation. Since then the trend has been for a steady growth, interspersed with the […]

The advantages of offering free wifi in your cafe Walk down the high street and you’ll probably notice the number of ‘free wifi’ notices pasted on the windows of most cafe’s, restaurants and hotels. In fact, you’ll probably notice they advertise this more so than the coffee! More and more establishments are following the trend […]