Balmforth & Co
Vending media screen

How vending machines help companies like Coca-Cola and Pepsi

Posted on 11/08/2021 by Evan Church
Estimated reading time: 1 min read
Categories: Business and Industry, Vending

As we are more than halfway through 2021, where else can vending machines go? Over the past two months, we have discussed the history of vending machines, how telemetry plays a part and how vending machines are taking a step into luxury through our blogs. It’s no wonder that many businesses find that vending machines are a great benefactor for workplace satisfaction.

We now find vending machines taking another step, helping companies like Coca-Cola, Pepsi, Cadbury and Yorkshire Tea advertise their products via media screens

Reach the right people

Companies can gain brand exposure through advertising via vending media screens. They can be used to showcase images and videos of your products or services through an HD screen.

Our machines are placed in high footfall areas including workplaces, universities, colleges and in hospitals where we have machines in over ten trusts. A typical media screen campaign across our entire machine locations gives you a reach of over 6 million views over six months. With these touch screen capabilities, the entire experience becomes immersive and fun for the user.

Also, it may be worth taking into account that more people will see the advert on a vending machine compared to a billboard. You’re not going to stop driving to look at a billboard.

Vending media screen

Personalise your screens

Media screens don’t have to be used for just advertising external companies products. Personalise your screens with your branding, like you would do if you have a vending surround. Instead of sending emails to your employees with information regarding health and safety, you can create a loop of information and upload them to the media screen. This way the information is going to reach more people whilst they wait for their coffee or snacks to be dispensed.

In conclusion 

This technology gives the vending industry many possibilities of creating a network of advertising, company information and other means of presenting information to consumers.

If you want to hear more about our product and services, contact Refreshment Systems on 0800 169 3686.

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WHAT OUR CUSTOMERS SAY

Our customers are at the heart of everything that we do. If they are not achieving their goals then neither are we. Their satisfaction is very important to us and we believe that delivering what our customers want and need, means that we can form a long-lasting partnership.

With the help of RSL, we now have a machine that meets demand, makes a delicious drink and is easy to use. We’re delighted with the service that we are now looking to add further machines to different areas on campus.

Leeds City College

We can’t thank the team enough, from helping us with the colour schemes to menu boards and point of sale materials, they have just been brilliant!

Coffee House Newark

We got our machines very quickly, installed and working in no time, the aftercare is superb, we have weekly visits from our very entertaining replenishment engineer, nothing is too much trouble and we would highly recommend Refreshment Systems to any new/existing business.

Cygnet Health

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