Balmforth & Co
vending technology

Product Category Management

We do not see our Vending Machines as mere metal boxes with a glass door.

Every snack and Cold Drinks Vending machine at RSL is seen as a retail opportunity, delivering awesome refreshments. Whenever…

With real-time live data and through working in partnership with some of the best and well-known Snack and Cold Drinks suppliers we can deliver a TRUE Category Management approach.

After many years of analysis, trials and sampling – RSL are proud of their approach to Category Management

With “Healthier Vending” now firmly on the agenda – the Consumer is seeking new and different products to add to their “snacking dayparts” – which generally consists of 3 dayparts – Breakfast/Lunch/Afternoon snack.

What do these ‘dayparts’ mean?

  • Breakfast snacking usually gives the consumer a portable boost of energy in the morning.
  • Lunch is usually to accompany a sandwich/main meal
  • Whilst the afternoon snack is usually an “energy kick” to see people through until they get home in the evenings

With more and more consumers – time-poor and cash-rich – there is no better time than now to make this switch to offer an awesome range of products to “fill the day”

The “Health Halo” effect gives consumers the perception that certain products (whilst not always 100% healthy) are good for you – organic/natural to name a couple of words often used.

What we have done at RSL is to re-invent this concept and deliver variation, new, healthy and core products that we know to sell and satisfy.

We have spent the last 12 months trialling, sampling and tasting the products whilst analysing sales data through our dynamic reporting software.

Vend pricing has also been analysed, compared and trialled to give the best value for money offered through the convenience of a Vending machine.

Keeping a consistent, planogram across business & industry/manufacturing and public sites enable us to drive efficiencies whilst keeping stocks fresh and manageable.

New Planograms and Vend prices are available to view on request

Get in touch today to find out how we can reinvent your vending offering! Call us on 0800 169 3686 or complete the online enquiry form.

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Service Department 01274 750 008

General Enquiries 0800 169 3686

Order Ingredients 01226 720 482


Our customers are at the heart of everything that we do. If they are not achieving their goals then neither are we. Their satisfaction is very important to us and we believe that delivering what our customers want and need, means that we can form a long-lasting partnership.

With the help of RSL, we now have a machine that meets demand, makes a delicious drink and is easy to use. We’re delighted with the service that we are now looking to add further machines to different areas on campus.

Leeds City College

We approached RSL after finding out that they could supply the Vitro coffee machines (which we wanted in our new offices). They were able to offer us the best solution to meet our needs. We are so happy with the service that we have received so far, that we are looking to use them in some of our other sites.

Virgin Money

We can’t thank the team enough, from helping us with the colour schemes to menu boards and point of sale materials, they have just been brilliant!

Coffee House Newark