Product Category Management
We do not see our Vending Machines as mere metal boxes with glass doors…
Every Snacks & Cold Drinks Vending machine at RSL is seen as a retail opportunity, delivering awesome refreshments. Whenever…
With real-time live data and through working in partnership with some of the best and well-known Snack and Cold Drinks suppliers we can deliver a TRUE Category Management approach
After many years of analysis, trials and sampling – RSL are proud of their approach to Category Management
Through effective planning of the Category and standardising pricing, RSL have been able to increase sales by over 40%…
With “Healthier Vending” now firmly on the agenda – the Consumer is seeking new and different products to add to their “snacking dayparts” – which generally consists of 3 dayparts – Breakfast/Lunch/Afternoon snack…
Breakfast snacking usually gives the consumer a portable boost of energy in the morning, Lunch is usually to accompany a sandwich/main meal and the afternoon “energy kick” is to see them through until they get home in the evenings
With more and more consumers – time poor and cash rich – there is no better time than now to make this switch to offer an awesome range of products to “fill the day”
The “Health Halo” effect gives consumers the perception that certain products (whilst not always 100% healthy) are good for you – organic/natural to name a couple of words often used….
What we have done at RSL is to actually re-invent this concept and deliver variation, new, healthy and core products that we know sell and satisfy…
RSL believe that having a range of both “Standard” and CQUIN compliant planograms – we are offering the best range available for all of the Vending solutions required in the UK
We have spent the last 12 months trialling, sampling and tasting the products whilst analysing sales data through our dynamic reporting software
Vend pricing has also been analysed, compared and trialled to give the best value for money offer through the convenience of a Vending machine
Keeping a consistent, planogram across B&I and public sites enables us to drive efficiencies whilst keeping stocks fresh and manageable
New Planograms and Vend prices are available to view on request
Is that it…? In short, NO! RSL will be analysing the sales data and scanning the NPD marketplace for new products every 3 months.
Ensuring the offer is fresh, inviting and AWESOME whilst driving more sales!