Danielle Powell Shortlisted for Woman of the Year – Operator at the Vendies Awards

Being shortlisted for Woman of the Year – Operator at the Vendies Awards is a significant achievement—one that recognises the very best talent across the UK vending sector. This prestigious category celebrates individuals who demonstrate exceptional operational standards, commercial impact, leadership, and a commitment to raising the bar within their role.

At Refreshment Systems Ltd (RSL), we are proud to announce that Danielle Powell has been named as a finalist in this highly competitive category.

Danielle Powell (left) with Tom Carey (right)

Danielle’s nomination reflects exactly what this award is designed to celebrate.

Since joining RSL in July 2025, she has gone from having no prior industry experience to becoming a high-performing, trusted operator. Her machines are consistently maintained to an exceptional standard, and her attention to detail ensures a premium experience for every customer.

Her impact is also measurable. Across her sites in Bradford and the surrounding area, Danielle has delivered sustained growth of over 10% year-on-year—a clear indicator of both her commercial awareness and her commitment to excellence.

What sets Danielle apart, and aligns strongly with the award criteria, is her ownership mindset. She treats each location as if it were her own business, proactively identifying opportunities, improving performance, and taking full responsibility for outcomes.

Recognised by Leadership

Danielle’s contribution has been recognised across the business.

Tom Carey, Operations Manager, explains:

“In any business, there are stars who go above and beyond. Danielle, with us for less than a year, is truly one—passionate, open to change, delivering exceptional standards, with an infectious personality and a strong role model for both the team and her family.”

Steve May, Managing Director at RSL, adds:

“Danielle represents exactly what we stand for at RSL. Her pride, accountability and commitment to doing things the right way set her apart. In a short space of time, she has made a significant impact—not just in performance, but in the way she supports others and raises standards across the business.”

More Than Performance

Awards like the Vendies also recognise the wider contribution individuals make—and this is another area where Danielle excels.

She is a reliable and adaptable team player, regularly supporting other routes and helping to maintain service continuity. She plays an active role in training new starters, sharing best practice and setting clear expectations for quality.

Her colleagues value her honesty, positivity, and willingness to speak up constructively—qualities that make her not just a strong operator, but a role model within the team.

A Proud Moment for RSL

Being shortlisted for the Vendies Awards is a reflection of Danielle’s hard work, rapid development, and consistent delivery of excellence. It also highlights the strength of talent within RSL and our commitment to recognising and supporting people who go above and beyond.

Danielle Powell embodies everything this award represents: professionalism, growth, accountability, and positive impact.

We are incredibly proud to see her recognised on a national stage and wish her every success on the night.

Congratulations, Danielle—this recognition is thoroughly deserved.