Digital advertising
Turn every screen into a communication channel. VendSmart display technology can promote products, support internal communications and create third-party advertising opportunities across your estate.
Increase revenue
Digital advertising
Turn every screen into a communication channel.
VendSmart replaces static keypads with a modern touchscreen designed as part of the user interface from inception. The screen functions as an interactive commercial platform capable of:
- Delivering targeted promotions
- Adjusting content dynamically
- Supporting upselling and cross-selling
- Hosting digital advertising campaigns
- Improving accessibility and navigation
Side by side
Closer to the customer. Closer to the sale.
Put your brand in front of customers while they are choosing what to buy, with digital campaigns delivered directly through our vending network.
| What you get | Refreshment Systems Digital AdvertisingWhat we do | Traditional Advertising[How it is normally done] |
|---|---|---|
| Seen near the point of purchase | Messaging appears while customers are choosing what to buy | Often seen away from the buying decision |
| Content can be changed quickly | Campaigns can be updated remotely without replacing physical materials | Printed materials usually need to be redesigned, produced and installed |
| Location targeting | Campaigns can be selected by site, region or audience type | Targeting can be broader and less flexible |
| Flexible campaign periods | Run activity for specific dates, promotions or seasonal periods | Often booked for fixed periods in advance |
| Multiple content formats | Video, animation, imagery and promotional messaging | Commonly limited to static creative |
| Supports product launches | New products can be promoted directly alongside the vending offer | Customers may see the campaign but not encounter the product immediately |
| Central campaign management | Content can be coordinated across multiple vending locations | Individual advertising sites may require separate management |
| Easy to refresh | Creative can evolve throughout a campaign | Changes can involve additional print and installation costs |
| Customer context | Customers are already browsing products and considering a purchase | Audience may not be in a buying mindset |
| Commercial opportunity | Designed to build awareness while also encouraging product selection and impulse purchases | Often focused primarily on awareness |
Our in-house marketing team can create engaging digital content for your campaign, from promotional graphics to screen-ready adverts, making it easy to go from idea to live campaign.
How it works
Turn every screen into a communication channel
VendSmart display technology can promote products, support internal communications and create third-party advertising opportunities across your estate
- Scheduled campaigns
Plan, automate and update content in real time.
- Menus and promotions
Highlight products and offers that drive purchase.
- Location-specific messaging
Deliver relevant content for every audience.
- Revenue-generating advertising space
Monetise screens with third-party advertising opportunities.
- Engage. Inform. Generate revenue.
VendSmart turns attention into impact.
The detail
Put your brand where decisions happen
Refreshment Systems gives brands access to digital screens built into vending environments across the UK. Instead of advertising around the purchase journey, your message appears directly within it, helping you reach customers while products are front of mind.
- Capture attention in the moment
- Reach audiences across the UK
- Turn visibility into sales
- Campaigns built around your goals
- Smarter, more measurable advertising
Questions
Digital advertising FAQs
Where will my adverts appear?
Campaigns can run across selected Refreshment Systems vending locations, allowing you to target specific sites, regions or audience types depending on your objectives.
What type of content can I advertise?
We can display promotional graphics, product campaigns, brand messaging and video content, depending on the screen and campaign format.
Can I choose when and where my campaign runs?
Yes. Campaigns can be tailored around specific locations, dates and promotional periods, giving you greater control over who sees your message and when.
Can you create the advert for us?
Yes. Our in-house marketing team can help create screen-ready digital content, making it easy to take your campaign from initial idea through to launch.
Book a demo
See it running on
your own estate
Tell us a little about your sites and one of our team will come back within one working day. No hard sell, no obligation.
- General enquiries0800 169 3686
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